After Covid-19 hits the world, small ventures also follow the virtual trend for businesses. They also shift their physical stores to online stores. But the major concern is whether the websites are working fine or not. In today’s era, we have seen the most complex relationship between the customers and the brand.
If SEO is a crucial part of any online firm, then the user experience is the most important pillar of online business. User experience gives priority to provide significant and relevant experiences to users, while SEO looks at the most technical features of online businesses. In terms of optimization, is it working 100% for search engine ranking?
You can not deny that for having good traffic on your website, you need to have seamless UX. Somehow, UI UX web design and SEO are related to each other and today we will explore how they are related to each other and how they can help you with your websites.
What is UX and how is it understood by store owners?
UX is an acronym for User Experience, and you can easily identify its meaning by just looking at its name. The experience that your end users feel using your website is known as user experience.
For every online store, store owners always want to give their audience a great experience on the website.
It is just like a coin that has two sides, and both sides are important for the store owners. The first side is to have traffic and leads on your store and the other side is to keep your user engaged and interested in the website.
If the users are not happy with the experiences on your website, they will get away. In this way, you will lose the leads for your business. To have good revenue for your business, you must invest in great UX so that the end users are engaged longer at your site, which makes you stand out in the competitive market standards.
How SEO Works for an Online Website?
SEO is the process of optimizing a site to increase its rank on the search engine result page. The main aim of SEO is to improve the visibility of a website so that it attracts more visitors from organic (unpaid) search results. In simple terms, SEO improves the traffic and quality of your website through organic search engine results.
If you are coming more into the search engines, there are more chances to attract customers and have their attention to your store. You can easily achieve this by just making a few alterations to your website so that you can easily find it on the search engine result page.
How is the UX of a website related to its SEO?
You all must be thinking about how the UX of any website will relate to its SEO. The best thing for SEO is when you take the user experience into consideration. There are many elements of UX that are related directly to SEO. That includes the headings of a website, website structure and navigation, user signals, site speed, and mobile experience.
If we take the example of Google, we can easily identify that data mining is helping customers to have a relevant website in a few milliseconds. This is the only reason whenever we need to search about anything our mind says to “Google it down”.
Just like Google, there are many other search engines like Bing and Safari that work in the same pattern as Google does. They understand customer needs and give output as per their requirements. SEO also pays attention to show good content to the customer that gives an amazing user experience. UX helps you in decreasing the bounce rate. The bounce rate of a website shows that something is not right with the website.
Let’s check what UX can do for your store’s SEO-
- Simplify your website’s navigation
- Use UX design to create SEO-friendly layouts.
- UX design creates an ideal environment for user engagement to drive action that converts leads into sales
- Improve the site’s load time.
- Avoiding intrusive interstitials is crucial both for UX and SEO
How does UX / SEO go hand in hand?
Though both words tell us their own meanings, we can see a translucent difference between SEO and UX. UX designers always give priority to the end users putting their time into identifying the needs of end users and designing innovative designs for them.
Whereas, SEO experts identify algorithms that prioritize customers and also focus on end-users. Though they have different problem-solving techniques, still both of them are working for the end-users, what the customers are looking for in the end.
They both give the users important information so that it can help them to achieve their tasks. UX designers provide the right content for their end users and SEO experts work on expanding the traffic on the website.
They both are working for the same goal of optimizing the content that is being delivered to the end users. In the end, they both need each other. It’s just like, SEO is the biscuit to UX tea.
So it is very important for us to join these two words into the website- SEO and UX strategies for good design. If the website owner focuses only on any one of them, then it would lead you to a minimal customer experience that in return gives low revenue.
Is it Necessary for UX Designers to Know SEO?
It is not necessary to know about SEO being a UX designer, but gaining extra knowledge in a different domain is not a bad idea. They should have that extra skill while changing things on the website.
UX designers can easily work along with SEO experts if they do not have knowledge of SEO principles and make changes to a website that have a direct impact on it. And it becomes friendly for search engines.
Most Crucial Points for a Website
There are various practices to make the website highly generative and well organized. Two aspects that would help your website to make it search engine optimized.
The following are the aspects of getting benefits from them-
- Without any pause, a big long paragraph would be monotonous so it is great to divide long paragraph into smaller contents
- Always go with the lists and bullet points
- Use pictorial forms and graphical representations to convey your message within our website design services.
- Content should be relevant to your user interest
- Less use of CSS and JS
- Make always mobile responsive page
- Fast loading
Some Steps to Improve Your Site’s UX and SEO
There are many things to make your website load faster, be optimized and ranked on top. You can follow these major steps that can help you out in improving your site’s SEO and UX.
Mobile responsive: These days all people love to surf the website directly on their mobile devices rather than opening a desktop. In view of ranking, Google also checks mobile responsive content aggressively rather than desktops.
Use subheadings and headings in the content: You should never use the content on the website as a huge chunk that is not easy to read and understand. Use more bulletin points, numbered lists so that it can easily be read.
Make your website load faster: Whenever there is less time to load the website it is highly referred to by the end users and this makes the website rank on top.
The bounce rate should be low: Bounce rate refers to the information that is not easily found by the end users. Sometimes, it also falls to some other issues that they have to leave your website quickly. You can make it minimal by improving the website’s UX.
Navigation should be easy: Whenever the user comes to visit your website, he should land on any page’s content easily for what they have been searching for. It should be easy to navigate.
It is always a battle between SEO and UX when it comes to building a website that is ranked highly on Google and has a unique user experience. Therefore, it is crucial for both SEO and UX professionals to work together when creating any webpage or website. You should continuously test your website to identify any areas that need improvement. Ask customers for feedback so you can get an idea of what needs to update to provide a better experience.